Your lips - but juicier. Lip Water Watermelon. Our best-selling liquid lanolin Lip Water, now with a juicy, shimmering watermelon tint. A bit like a serum, lighter than a balm, Watermelon Lip Water gives a transparent watermelon-pink holographic shimmer - for watermelon juice-tasting lips...

This warm shade combines hues of red and orange with a touch of shimmer. Lip Whip Color Balms are the perfect mix between a lip balm and a lipstick. They give your lips the level of color you want without sacrificing the moisture boost...

Lip Whip Perfector is the ultimate lip buff and mask. Prep your lips properly for color that glides on smoothly and lasts. Use as a gentle lip exfoliator to remove dry skin and provide an even, healthy lip surface. For next-level moisture, leave the...

Functional beauty at its finest, our balms nourish lips and cheeks while providing the perfect touch of color. Swipe across lips or slide over cheekbones for a subtle glow

Quench your lips with hydrating protection that will leave lips feeling moisturized, protected and refreshingly scented.  

LIPS&CUTES™ is a peptide-rich, acne-safe, non-comedogenic lip balm designed to nourish & restore your lips. This balm is also perfect to revive & elevate your manicure in between appointments for an instant glam effect. 

A natural liquid eyeliner with strong pigment and precision application.

A rich, organic formula created for light to medium coverage imparting a soft satin, natural finish that lasts. Award-winning, this vegan foundation is made with certified organic ingredients as well as low heavy metal, ethically mined-minerals. It is especially embraced by those with combination &...

100% Natural liquid mineral foundation with a buildable dewy finish.

Silky smooth operator. A protective, nutrient-dense shower oil for a cushioned shave and soft skin, 4 oz.

Your skincare needs are now both small and mighty!  For a limited time, our three favorite hydrators are available in deluxe mini sizes.  

For those who want it all: well?defined, longer looking lashes and buildable volume!

Pure, luscious and richly pigmented, our Loose Mineral Blush comes in two finishes in a range of shades to define and accentuate your cheeks with a healthy wash of color. Luminous Shimmer has a subtly shimmering glow, and Satin Matte has a natural flush.

Our Bronzer gives your skin a healthy-looking glow. Its natural finish adds a beautiful sun-kissed effect, leaving you feeling radiant and confident. 

A loose mineral bronzer, free from synthetics, to create a sunkissed look.

Alima Pure's classic richly-pigmented, softly luminous, loose-mineral eyeshadow.

No.1 selling loose mineral powder foundation with natural SPF.

Like lotion, but smarter. Our solid Tallow Lotion Bar melts on contact to deeply nourish dry skin—no spills, no stickiness, no drama. Just glide and glow, anytime, anywhere.