Try the go-to eyeshadow brush which gently places pigment onto your lids and browbone.

Get easy, blushed cheeks that will have you glowing with confidence!

An easy-to-apply, refillable non-toxic cream blush for your everyday look.

Alima Pure's Cream Concealer is a comfortable, full-coverage concealer that gives you coverage right where you want it. Its refillable design ensures that you can keep your concealer for as long as you want, so you're covered.

This ultra-lush Cream Highlighter comes in two prismatic shades to wake up your skin with a wash of glossy, soft shimmer and fresh radiance.

Eye Primer prepares the eye area for eye makeup by helping eyeshadow adhere to the lid, so it lasts longer and never budges. Pair it with your favorite eyeshadow. 

This staple foundation brush creates expertly blended coverage and a polished finish.     

The Highlighter Brush's fluffy tapered bristles, give a diffused silky finish that adds natural lightness to the cheekbones, brow bone, and cupid’s bow.

Pure, luscious and richly pigmented, our Loose Mineral Blush comes in two finishes in a range of shades to define and accentuate your cheeks with a healthy wash of color. Luminous Shimmer has a subtly shimmering glow, and Satin Matte has a natural flush.

Our Bronzer gives your skin a healthy-looking glow. Its natural finish adds a beautiful sun-kissed effect, leaving you feeling radiant and confident. 

Alima Pure's classic richly-pigmented, softly luminous, loose-mineral eyeshadow.

The Natural Definition Brow Pencil is a creamy, blendable pencil designed to fill and define eyebrows.   

Natural Definition Mascara is a richly-pigmented, high-performance mascara that defines and enhances lashes beautifully. 

Experience a long-lasting eye-catching look with our pressed eyeshadow. It's made with clean ingredients and is refillable, allowing you to customize and switch up your look.

Alima Pure's Pressed Foundation with Rosehip Antioxidant Complex is a lightweight pressed mineral powder with a velvety, matte finish in a refillable compact for easy, on-the-go application. 

Satin Matte Foundation provides buildable coverage in 45 shades. Created from four hypoallergenic ingredients, to enhance and even the appearance of your skin. 

This versatile angled blending brush is designed to hug the natural curves and contours of your face. 

Smooth + Prime preps the face, creating the base for smooth long-lasting makeup application. 

The Ultra-Fine Liner Brush is designed for precise eyeliner application, targeted concealer coverage, or long-lasting lip color. The short, tapered bristles are perfect for ultra-precise tight lining and for long-lasting lip color application. Pair it with your favorite eyeshadow or lip product.