Brilliant Black Toothpaste with Hydroxyapetite + Charcoal

Reformulated with multi-functional ingredients: Hydroxyapatite: Naturally occurring functionalized super-hero mineral for maximum strength of enamel and prevention of micro-cavities. This great non-toxic mineral makes up 97% of your tooth enamel and 60% of your bones. Why is this so important? As your teeth recognize this natural component, it's easier for them to intake hydroxyapatite and remineralize lost minerals while filling microscopic 'holes' prior to bacteria invading them. Xylitol (from birch): A natural sweetener that works to starve cavity-causing bacteria that promotes the demineralization and destruction of your enamel. Sodium Bicarbonate: Known as dental grade "baking soda". Works as a gentle cleanser, effective whitening, and breath freshening ingredient. It also balances the pH in your mouth, making it less acidic and harder for the 'bad' bacteria to multiply. With a pH value of 8.25, our paste is perfect for balancing your oral microbiome! Sodium Cocoyl Isethionate: Derived from coconut oil. Creates a rich lather to soothe gums and gently remove food particles and bad bacteria without compromising hydration and moisture. Peppermint, Wintergreen & Spearmint: A breath-freshening trifecta! All of these extraordinary plant properties curb the growth of tooth decay and deterioration of oral health. Charcoal: A pharmaceutical-grade detoxifying ingredient to lift stains naturally from coffee, wine, and berries. An active cleanser that works like a magnet, binding with plaque, tartar, and oral toxins. Clinically tested and safe to whiten teeth twice a day every day. Features TSA-Approved 3.4 oz. Biocompatible and non-toxic Free from fluoride, SLS, triclosan, parabens, stevia, artificial colors, and fragrances Recyclable Made in the USA PETA Certified

Gently brush teeth and gums in a circular motion at least twice a day, every day, or as directed by a dentist. Great for those with sensitive teeth and gums. For children under 2 years please consult with your dentist or physician. Try oil pulling after brushing and don’t forget to floss for optimal oral health.

Water (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder